Integrated Communication Marketing Assignment Example | Topics and Well Written Essays - 250 words - 7

Integrated Communication Marketing - Assignment Example Samsung Electronics, a company that is currently dominant in the mobile industry releasing Samsung Galaxy Note 3 which comes with a special feature of a digitalized watch dubbed Samsung Galaxy watch. Even though the phone and the watch have incomparable syncing and multi-functioning features thereby beating its competitors, it is evident that the price tag of the product has been placed at the high end (Spears, 2014). This means that only individuals who have either a passion for the latest technology hence sacrificing on other needs or those that are financially capable of purchasing them are the ones that can access these products. This means that even though I am loyal to Samsung as a brand, the price of the product has been ranged beyond the normal quarters and would require me to save more than I could for other products that are close to this kind of technology. This may also pose as a disadvantage for the company considering the East market which has recently been producing si milar products as those from the West but with better affordability in terms of prices as compared to those from the West (Nicolau,